Discovering differently




Seats available

Theory + Workshop

15 May

Blockchain Verified

900 €


What does it mean to be Carbon Neutral



towards a carbon neutral business



What does the law say? A look the regulatory framework




Module description

Today companies are acting on climate change pressures implementing carbon-neutral strategies for their brands and products. These frontrunner companies have identified a specific competitive advantage and are exploiting it to become the pioneers and the reference model for the carbon neutral implementation.
Join the fight to climate change and became one of the first movers on the market.
This workshop will provide detailed and practical insights on how your organization can take positive action and be part of the global response developing a carbon neutral business.

For further information, download the brochure.

What you will learn

  • Why is Carbon Neutrality an interesting topic? the challenge of reducing carbon emissions
  • The role of the different institutions (public/private) in pushing for Carbon Neutrality
  • Definition and interpretation of Carbon Neutrality
  • How to reach Carbon Neutrality for your business
  • Status quo of existing methodologies to assess Carbon Neutrality and different approaches to assess it
  • Existing certification and labelling mechanisms: who is certifying worldwide, what are the scopes, boundaries and targets for certification
  • The role of offsetting and insetting to reach Carbon Neutrality
  • How to minimize the risk of greenwash issue
  • How does the governance of the entire system look like at present; trends that are emerging
  • Market drivers for decoupling growth from emissions while managing climate risks

Admission requirements

No previous experience is required to participate in this workshop; however, it is recommended to have a basic understanding of climate change and sustainability topics.

Download the brochure

Business Opportunities

  • Calculate business carbon emissions can serve as useful indicator of overall business efficiency
  • Demonstrating compliance with carbon-related regulation
  • Reputational improvement and differentiation in the marketplace
  • Meeting requirements of retailers and procurers of goods and services
  • Benefit from ‘green’ procurement in the public sector
  • Consideration of carbon reduction in public sector project appraisal
  • Meeting the requirements of shareholders and investors and gain access to green finance
  • Minimizing corporate risks
  • The possibility of getting ahead of policy
  • Securing market position
  • Opportunities for partnerships between firms to achieve the shared goal of reduce GHG emissions.
  • Future-proof your organization

Certificate recorded on the blockchain

Once you will have finished this course you will be granted a certificate. Our certificates though are not ordinary certificates but are instead recorded in the Ethereum blockchain as immutable data. This means your certificate will be there, forever, and it will always be possible for you to demonstrate to have taken and successfully completed the course. In every certificate you will find a QR code where we will also embed all the contents related to the course, your projects, your writings and in general all the information you are willing to share with recruiters, parents or friends. 
We offer a platform where you can log in and check all the certificates earned, the content embedded and where you can download and share your certificates with others.

Some info about sustainability

  • 93% of European citizens are concerned about climate change and 92% agree that the EU should take action to minimize emissions to reach climate neutrality in Europe by 2050
  • Two-thirds of consumers support the idea of a recognizable carbon label to demonstrate that products have been made with a commitment to measuring and reducing their carbon footprint and 66% of consumers confirm they would feel more positive about companies that can demonstrate they are making efforts to reduce the carbon footprint of their products
  • The recently approved European Green Deal will be mobilizing at least €1 trillion of sustainable investments over the next decade.
  • Voluntary carbon markets hit a seven-year high in 2018, identifying transactions for 98.4 million metric tons of carbon dioxide (MtCO2e), with a market value of $295.7 million. This represents a 52.6% increase in volume and a 48.5% increase in value over 2016
  • In all sector companies are taking the lead of the low-carbon transition positing themselves as carbon neutral

Leading team

Professor of Marketing Innovation and Sustainability @ Università di Roma Tre


Global Supply Chain – Health & Safety, Environment & Energy Vice President @Barilla
Postdoctoral researcher at the Department of Business Studies @ Roma Tre University
Sdg's, agribusiness management expert and delegate for sustainability's strategies @ Confagricoltura​

Course Partners

Most frequent questions and answers

The workshop is technical and it is meant to be mostly theoretical. However we provide for some practical and interactive part where you will be able to ask questions and share your opinion on related topics.

The workshop Carbon Neutrality is provided in ITALIAN

The workshop will take place on 15th of May 2020 in Rome, in the stunning location of Palazzo Taverna-Aldobrandini, in the very center of Rome, few steps away from Castel S.Angelo and Piazza Navona.

The total duration of the workshop is 5 hours.

This workshop is designed for companies who want to know more about carbon neutrality or carbon management strategies and companies who want to commit to carbon neutrality goal taking the lead of the low-carbon transition positing themselves on the market as carbon neutral.


The total cost of the workshop Carbon Neutrality is €900 (+ VAT).

Absolutely not, €900 (+VAT) included is the total cost of the course.

Yes, you can pay in 2 solutions but just if the second payment is made before the beginning of the course.

We offer several payment options (Bank transfer, Paypal, Credit Cards). 

Feel free to use the most convenient one for you.

We rely only on highly secure and reliable payment partners. We don’t want this amazing experience you are about to live to be ruined by some malicious third party.

Sure, once you will have paid you will receive an email with a code and a document attached. We there ask you about some basic information, one of these is about the person attending the course. Please specify there the name of the attendee.

No, for this workshop we don’t provide any discount for early subscribers.

Yes, you can pay in every currency you want. Please be aware your bank might charge you an exchange rate commission for that.

completion of the course

Sure, we will provide you with our institute certification and you will have this certificate recorded on the Blockchain. Check our EIIS Certificate Programs page.

The Blockchain is a technology that allows to record data in special ledgers, called blocks. These data are immutable, nobody can modify or cancel them. They remain recorded, forever.

We provide some LinkedIn and Facebook groups where you can get in contact with other people like you who attended or will attend the course. Feel free to ask questions or to share your impressions, doubts or ideas.

Eiis Campus in Rome

Palazzo Taverna, a fifteenth-century aristocratic building a few steps away from Piazza Navona and Castel Sant’Angelo.

Come to visit us in one of the most beautiful historical buildings of the Eternal City.




Carlo Alberto Pratesi

Carlo Alberto is full Professor of Marketing, Innovation and Sustainability at Roma Tre University, Department of Business.

His main research areas are: marketing, corporate communication, sustainability, and entrepreneurship.

Since 1986 he has been involved in communication and marketing consultancy for leading Italian companies and institutions: currently he works for Barilla (#1 pasta producer in the world), Coop (#1 retailer in Italy) and Esselunga (n.2 retailer in Italy), Armani and Medtronic.

Since 2016 academic advisor of Life Cycle Engeneering a consultant firm that helps private companies and business associations succeed sustainably, providing professional solutions and tools for Life Cycle Assessment (LCA), eco-design, environmental communication and regulatory compliance

He is faculty member of the PhD in Communication, Social Research, Marketing at Sapienza University of Rome.

He co-founded SIMktg (the Italian academic marketing association) and Dock3 – Roma Tre University’s pre-acceleration programme for startups.

He gives lectures in Italy and abroad (in the last two years: New York, Washington, San Francisco, Tokyo, Sydney, Canberra. Philadelphia).

He is editorialist at Corriere della Sera (#1 newspaper in Italy)

His recent book is Il cibo perfetto. Aziende Consumatori e Impatto Ambientale del Cibo. Perfect Food. Companies, consumers and environmental impact of food, (with M. Marino, Edizioni Ambiente 2015). The latest papers are: “Towards Zero Waste: an Exploratory Study on Restaurant managers”, (con Principato L., Secondi L.) in International Journal of Hospitality Management, Volume 74, August 2018 and “Working toward Healthy and Sustainable Diets: The “Double Pyramid Model” Developed by the   Barilla Center for Food and Nutrition to Raise Awareness about the Environmental and Nutritional Impact of Foods” with Ruini L.F., Ciati R., Marino M., Principato L., Vannuzzi E., in Frontiers in Nutrition 2015 May 4.

Luca Ruini

Luca leads the development of a Sustainable Barilla Group Supply Chain process by improving knowledge and culture related to Health & Safety, Fire Prevention & Protection, Environment and Energy.

He is also the reference in the Barilla Center for Food & Nutrition (BCFN – for the Sustainable Growth Area due to the competences developed on Food Supply Chain Sustainability.

Luca Ruini was Board Member & Responsible of the Packaging Prevention Activity at Italian Packaging & Packaging Waste Consortium (CONAI) up to 2017.

Since 2001 he has been an Industrial Expert at the European Integrated Pollution Prevention & Control Food, Drink & Milk (EU IPPC)- Technical Working Group –Joint Research Center in Seville (Spain).

Alessia Acampora

Alessia is a postdoctoral researcher at the Department of Business Studies at Roma Tre University. She holds a master’s degree in Environmental and Development Economics from Roma Tre University and she is currently finishing a Ph.D. degree in Commodity Sciences on the themes of Quality, Innovation, and Sustainability. Her research activities are focused on carbon neutrality and climate change mitigation, sustainable food systems, circular economy, and sustainable tourism. Her current research interest also includes environmental management systems, eco-labels and voluntary instruments for environmental management. She authored numerous publications on a peer-reviewed international journal. She presented her work in several international and national conferences and she was invited lecturer at Tsinghua University in Beijing. She spent a period of research abroad in Spain at Cantabria University. She works as a business consultant and External Funding Manager for several companies. Currently, she is working in a Roma Tre Research Team with FAO and EBRD (European Bank for Reconstruction and Development) on a project on Carbon Neutrality titled: “Investing in carbon neutrality in the agri-food sector: Challenges and opportunities in a dynamic setting”. From this project, the Carbon Neutrality Lab was born of which she is a member and founder. The Carbon Neutrality Lab is dealing with climate and carbon neutrality research and business consulting.

Raffaele Maiorano

Raffaele M. Maiorano is an agricultural entrepreneur in Calabria and Marche where he produces Pecorino Crotonese DOP, organic extra virgin olive oil, cereals, vegetables and citrus fruits. He is Italian delegate for Sdg’s and sustainable development in Confagricoltura and chairman of Gfar, Global forum on agricultural research and innovation at FAO. 

Raffaele is Professor of agri-food management at the University of Camerino, he coordinates the master in Agribusiness Management at the Rome Business School, collaborates with Il Gambero; he counsels many innovative startups in the agri-food chain as mentor of Startupbootcamp, the accelerator of foodtech companies. Graduated in economics and finance, he has a past as a journalist, working for national newspapers, magazines and parliamentary agencies, and was national president of the Youth of Confagricoltura  ANGA for six years as well as a member of the Carrefour Advisor Board.

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